As Co-Founder and Design Director, I owned OYEDU’s design direction across both the digital product and its broader brand ecosystem. I designed the application experience, corporate identity, visual system, exhibition materials, brochures, and communication assets, creating a consistent product language across the different touchpoints where children, teachers, parents, institutions, and potential partners encountered the company.

The product was pilot-tested with approximately 100 students and teachers across multiple schools. During these pilots, we observed how children interacted with the learning experience and evaluated how quickly they could understand and engage with the educational content. Our learning-comprehension assessment produced a 58% success rate, giving us a measurable starting point for evaluating the experience and identifying areas that could be improved through further iteration.

Teacher and student feedback, together with academic guidance, helped us refine the experience beyond purely visual decisions and approach the product as a learning system shaped by real educational behavior.

OYEDU also received recognition across entrepreneurship and EdTech programs, including TÜSİAD finalist status, second place at EduXcelerator Demo Day, and an EdTech Champion title. For me, the project became an exploration of how product design can connect subject-matter expertise, child-centered interaction, visual communication, and entrepreneurship within a single product ecosystem.